On Count.It, anyone can create a group for free on our BASIC plan. Once created, your group will automatically show a default monthly average leaderboard with ranked current standings of all group members' with tracked data. The free, BASIC leaderboard is your home base and where you will always keep track of your group's basic activity "vitals."

Groups upgrade to our paid PRO plans in order to run structured event challenges of up to six weeks, or to run longer challenges, or ongoing challenge-centric wellness programs.


All Groups operating on the free, BASIC plan:

  • Is the setting all PRO groups revert to when between active PRO challenges.

  • Can have an unlimited number of members*.

  • Tracks only Steps and Cycling activity.

  • Can view your leaderboard only for the current month.

  • Can sort data using the metrics of 'Monthly' 'Weekly' 'Daily'

  • Can sort your group's basic activity vitals such as 'Average' 'Total', etc.

  • Work well for small "DIY" challenges.

  • Have connections to all of our supported fitness trackers.

  • *Have a restricted leaderboard view of the top 15 members on Slack.

Upgrading to a paid, PRO plan gives groups access to the full power of the platform:

  • Support for all activity types, including swimming, strength training, yoga, and meditation.

  • The ability to create challenges of any duration or start date, and a growing selection of structured goals and rewards for individuals, teams, and for the entire group.

  • Support for internal Teams. PRO Admins can create any number of teams within their larger group, or let their group members form teams organically.

  • Support for "push button" rewards, including e-gift cards from a growing list of popular brands (Amazon, Target, Starbucks, etc.)

  • Support for manual data entry, allowing users without smartphones to participate, and also allowing users to enter "bonus points" for activities not easily tracked, i.e. nutrition challenges, event attendance, or other activities.

  • Support for setting leaderboard preferences, i.e. showing leaderboards in Steps or Points, establishing a default leaderboard view, and more.


BASIC groups on Count.It are free forever! The price for PRO plans is based on the number of users in the group, and the per user rate declines as your group's user count increases. There are no setup fees on Count.It, and all new groups can take advantage of a seven day free trial, so you can try before you buy!

When upgrading to either of the PRO Event or Program plans, you will select your estimated group size. You will be charged at the start of your plan (after the free trial period) for the number of users you select.

Please note: For groups on a PRO Plan, all payments for users are final and can not be refunded. Once registered for a PRO Event or PRO Program, there is not an option to lower your number of participants. You can, however, add more users later, and you will simply be charged for them when you add them. PRO plans allow groups to upgrade with a minimum of 10 members, increasing membership by multiples of 5 as indicated on the pricing slide bar.

PRO Event plans activate all platform features for six weeks. (For new groups with seven day free trials, the total time is seven weeks!) Groups can run unlimited challenges within that time period, i.e one six week challenge, six one week challenges, or any other combination!

PRO Program plans can run their programs on a month-to-month basis, or they can purchase an annual subscription at a great discount. For either the monthly or annual option, there is a minimum three month commitment.

PRO vs. PRO Legacy: What has changed?

  • Groups that joined Count.It PRO during early 2020 are most likely 'grandfathered' in to Count.It's new 2021 pricing structure at the same discounted rate.

  • Legacy PRO plans remain in effect until they expire or are cancelled!

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