The % CHANGE ranking shows each user's (or team's) percent improvement from one time period or challenge to the next. The metric is available for BASIC groups for successive Weekly and Monthly leaderboards, and for PRO groups in any challenge assuming they have created a prior challenge that serves as their "reference challenge."
How it works: A user's average daily score in the current time period or challenge, is compared with their final score for the reference period. On the % Change leaderboard, a score of 100% indicates that there has been no change from one time period to the next. Anything greater than 100% is an improvement, and less than 100% is a decline.
Example: If a user has a Count.It score of 100 on August 15th, and they finished July with a score of 50, then they will show a % CHANGE score of 200% on the Monthly --> August leaderboard. When a week or month is over, the % CHANGE metric therefore shows the final improvement for that complete time period over the preceding.
Please note: For PRO groups, the option will not be available when creating your first ever challenge. In order to create the % change second challenge, you must first wait until your first challenge has officially closed.